Professional Experience

Commonwealth Financial Network                                                                        
Creative Director, Internal Agency - Marketing (2021 – 2023)
Orchestrated creative initiatives by supporting the leadership team across multiple department reorganizations, managing significant change while boosting processes and driving efficiencies. Aligned team with the business’ core transformation strategy and goals.

• Led and elevated a diverse team of 11 amid department restructures, organizing training and professional development programs to ensure cross-functional collaboration.

• Fostered business growth opportunities by creating a multimedia team and overseeing the entire recruitment lifecycle as a foundation for strategic project support.

• Reimagined newsletter and designed presentations used in virtual town halls to unify teams and inform on business developments while acclimating to the challenges of a hybrid environment.

• Partnered with the conference team to ensure consistent branding for creative assets used at yearly educational conferences.

 
Senior Art Director, Art Director - Marketing (2008 – 2021)
Trusted with crafting and executing novel marketing campaigns in step with the organization’s business practices. Built fit-for-purpose solutions reflecting Commonwealth’s brand and promise to help customers run their practice how they want.

• Built a focused design team aimed at creating 200+ presentations annually for internal and external conferences.

• Continuously refined content and messaging by fostering precise collaboration with staff.

• Conceptualized and created the branding for “incentive” and educational conferences.

• Partnered with copywriters, project managers, and vendors to develop brand solutions and marketing for high-end clients.

• Served as interim Co-Director of the design group for ten months to ensure smooth transition to a new Design Director.

• Collaborated with the technology team to rethink the user interface (UI) for the intranet home page.

• Developed a system of ad and brochure templates used by advisors.

• Teamed with copywriters to develop direct mail gifts to market Commonwealth’s unique message to advisors. One of which won a Midas Award.
   

Senior Graphic Designer - Marketing (2004 – 2008)
Authored and honed strategies while managing brands for high-producing, multichannel campaigns.

• Designed comprehensive marketing templates for advisors at numerous levels.

• Outlined strategic roadmap to design corporate marketing collateral using multiple physical and digital channels.

• Built branded systems for corporate incentive and educational conference marketing materials.